In the year 2016, before hashtags and viral trends ruled the food and beverage world, a humble fruit food truck in Gujarat quietly sparked a revolution. 9834 The Fruit Truck, a brainchild of Parth Mehta, didn’t rely on Instagram reels or influencer collaborations to make waves. Instead, it won hearts the old-school way—through word of mouth and innovative, healthy products.
“We didn’t have the luxury of social media back then,” says Parth Mehta, founder of 9834. “But what we did have was an idea that was bold and fresh—literally. Jamun Shots were something no one in Gujarat had ever seen before, and people couldn’t get enough of them.”
The Shot That Changed Everything
For people searching for fresh and healthy drinks in Gujarat, the dry state status posed a unique challenge, with limited options for innovative beverages. That’s when Parth Mehta introduced Jamun Shots, a tangy, vibrant drink served in salt-rimmed shot glasses. Jamun, known for its numerous health benefits, quickly became a household favorite.
“People were fascinated,” Parth recalls. “It was fun, flavorful, and healthy. Gujaratis love a good story, and Jamun Shots became the story they wanted to share.”
Not only is Jamun a tasty addition to any diet, but it’s also an important fruit for a state where sweets reign supreme. Gujaratis have a natural love for sweets, and unfortunately, this makes them prone to diabetes. “We didn’t even have to market it, they knew that Jamun is one of the best natural remedies for preventing and managing diabetes,” Parth said. “That’s why our Jamun Shots became so much more than just a drink—they became a health-conscious choice that people could enjoy.”
Bringing Fresh Fruits to Gujarat
While Jamun Shots became a phenomenon, 9834 introduced exotic fruits and fresh fruit desserts that elevated Gujarat’s food culture. Every dish and drink was made from real fruits, free of added water, syrups, or preservatives—a concept unheard of in the state at the time.
“Back then, many Gujaratis had never heard of fruits like mangosteen or rambutan,” Parth says. “We introduced these fruits to the local population, and the response was overwhelming. Now, when people travel to Southeast Asia, they send us messages saying, ‘We tried rambutan here and thought of 9834!’ That kind of connection is priceless.”
Today, if you’re in Gujarat wondering what to try, you’ll find that 9834’s menu stands out as a pioneer of fresh fruit-based desserts and beverages. For a quick taste, browse their menu here.
From Truck to Triumph
What began as a fruit food truck in 2016 has grown into an empire with over 25 outlets across Gujarat, serving the best fresh juices, Jamun Shots, and healthy desserts. Customers rave about the iconic Jamun Shots and other crowd-favorites like OG Fruit Punch, Death by Chocolate and Fruits, and the 9834 Special Dessert.
“Our goal was always to serve something fresh, exciting, and delicious. Whether it’s a quick stop for healthy juices in Ahmedabad or a full dessert experience in Rajkot, we’ve made it a mission to create memories with every order,” says Parth.
Want to try it today? Order here .
Setting Trends, Not Following Them
From fresh juices in Gujarat to health-focused desserts, 9834 didn’t just cater to a demand—it created one. The trend of fruit shots and fresh fruit juices has since spread across the state, with many competitors attempting to replicate what 9834 started.
“We’re proud to say we started the craze for Jamun Shots,” Parth says. “It’s humbling to see how far the trend has come, but nothing beats the original.”
What to Try When in Gujarat
If you’re visiting Gujarat and wondering what to eat or drink, 9834 is a must-visit. From the health benefits of Jamun Shots to the indulgence of fresh fruit desserts, every item on the menu promises something unique and delicious. Whether you’re in Ahmedabad, Rajkot, or any of our 25+ outlets, you’ll find healthy, fresh, and innovative options that keep customers coming back for more.
Not in the mood to step out? Let us bring the flavors to you—order now.
A Viral Brand Before Virality
Parth credits 9834’s success to its commitment to freshness, quality, and innovation. “In 2016, we didn’t have Instagram to make us viral. What we had was an idea that people loved and shared on their own. That kind of organic virality is rare, and we’re grateful for it.”
Now, as the brand continues to expand, 9834 The Fruit Truck stands as a pioneer in Gujarat’s food scene, reminding us that sometimes, the best ideas are the simplest ones—made with heart, passion, and fresh fruits.
