The Big Frozen Fruit Controversy: Are We Being Misled?

For years, the frozen fruit industry has been living under a cloud of suspicion. “Frozen fruits aren’t as good as fresh!””They lose nutrients!” “They must be loaded with preservatives!”

It’s almost as if frozen fruits committed a crime—when in reality, they’ve been quietly sitting in freezers, waiting to be appreciated for what they really are: a convenient, safe, and perfectly healthy way to enjoy fruits all year round.

But don’t just take our word for it. Science, history, and even 9834 The Fruit Truck’s own experience prove otherwise.

(If you missed that story of how 9834 took Jamun Shots from trend to market domination, catch up here .)


First, Let’s Get One Thing Straight: Frozen Fruits Are NOT Unhealthy

Fresh fruits are great. So are frozen ones. The problem? Frozen fruits have been unfairly labeled as the lesser sibling, when in reality, they’re just the more practical one.

Food scientists confirm that freezing fruits at their peak ripeness locks in their nutrients just as effectively as fresh fruits that are picked and transported. The key lies in how they are frozen—blast freezing or IQF (Individually Quick Freezing) preserves texture, taste, and nutrition.

  • Frozen fruits are picked at peak ripeness – meaning they’ve fully developed their flavor, vitamins, and antioxidants.
  • They’re blast frozen within hours of harvesting – locking in nutrients before they degrade.
  • Fresh fruits travel days (or weeks!) before reaching you – losing nutrients during transit and storage.

Studies show that frozen fruits retain nearly 100% of their fiber, vitamin, and mineral content—sometimes even more than store-bought fresh fruits that have been sitting on shelves for days.

“Frozen fruits won’t hurt your health. Now, polishing off an entire box of kaju katli in one sitting? That’s another story.” says Parth Mehta, founder of 9834 The Fruit Truck, in his signature tongue-in-cheek style.


But… Don’t Some Frozen Fruits Contain Preservatives?

Yes, some suppliers do add preservatives, but that’s not an industry standard—it’s a choice.

“At 9834, we choose to keep it clean. No synthetic preservatives, no artificial junk—just fruits, frozen at their best,” Mehta states.

What 9834 does differently:

  • Fruits are segregated and only the best ones are peeled, deseeded, and blast frozen at their peak ripeness.
  • No preservatives added—it’s just nature, frozen in time.
  • Sugar? Only if the customer wants it. At 9834, sugar is added only at the time of serving, not during processing.

The Great Indian Frozen Fruit Legacy: Aam Ras & Nostalgia

Let’s talk history. If frozen fruits were so bad, then why have Indian households been freezing Aam Ras for decades?

Generations of families have frozen mango pulp every summer, so they can relive the taste of Alphonso mangoes long after the season ends. Ask any NRI visiting India in December, and they’ll tell you how their mom froze Aam Ras for them months in advance.

“We’ve been freezing mangoes for years—it’s practically a cultural tradition!” Mehta adds with a laugh.

But here’s the difference—most people at home store Aam Ras at 0 to -4°C, which keeps it good for a few months. At 9834, we take it a step further—we blast freeze at -30 to -40°C, ensuring that the fruit’s natural texture, nutrients, and flavor are preserved for much longer, without needing preservatives.

So if Aam Ras gets the freezer treatment without question, why do people hesitate when it comes to other frozen fruits?


Frozen Fruits vs. Fresh Fruits: The Facts

CategoryFrozen FruitFresh Fruit
Nutritional ValueRetains nearly 100% of vitamins & fiberLoses nutrients during transport & storage
FlavorPicked at peak ripeness, full of flavorOften picked early, ripened artificially
Shelf Life6-12 months without preservativesFew days before spoilage
ConveniencePre-cut, ready to useRequires peeling, cutting, prep
WastageZero waste, use only what you needHigh wastage due to over-ripening
Year-Round AvailabilityAlways in seasonLimited by season

Still think frozen fruits aren’t worth it?


9834’s Frozen Fruit Lineup: From Farm to Freezer

Unlike many brands that outsource their fruit processing, 9834 controls the entire process—from farm to freezer to you.

At 9834, frozen fruits come in slices, pulp, and IQF (Individually Quick Frozen) forms, including Mango, Jamun, Strawberry, Mulberry, Raspberry, Blackberry, Cranberry, Blueberry, Tender Coconut, Kiwi, Sitaphal, Falsa, Guava, and Chikoo.

“Our frozen fruits are the secret to why our Jamun Shots and smoothies are so thick and pulpy,” Mehta reveals.

And it’s not just 9834—smoothie bars, juice brands, and top food chains worldwide rely on frozen fruits for consistent texture and flavor.


Final Thought: Are You Still Avoiding Frozen Fruits?

Frozen fruits aren’t a compromise. They’re a smart, convenient, and delicious choice.

So whether you’re sipping on a Jamun Shot at 9834, stocking up on frozen mango pulp for winter, or whipping up a thick smoothie—just know, frozen fruit is doing the heavy lifting.

Craving 9834’s fruit-based magic? Check out the menu on Zomato or order now from Swiggy!


TL;DR – The Truth About Frozen Fruits

  • Frozen fruits are NOT unhealthy. They retain nutrients just as well as fresh ones.
  • Not all frozen fruit contains preservatives—9834’s doesn’t.
  • They make our shots, smoothies, and desserts pulpy, rich, and naturally vegan.
  • Indians have been freezing Aam Ras for decades—so why the hesitation?
  • We supply frozen Jamun, Mango, Berries, Kiwi, Tender Coconut & more—lab-tested, preservative-free.